Proposal Wolf vs GravityCerts quote proposals.
These two are not the same purchase. GravityCerts sells insurance agency websites, and quote proposals come bundled with its larger hosting plans. Proposal Wolf is the proposal alone, next to whatever site and AMS you already run. Decide which thing you are buying first and the comparison gets short.
What GravityCerts is
GravityCerts builds and hosts websites for insurance agencies, with quote forms, service request forms, a carrier directory, and integrations with tools like AgencyZoom, TurboRater and Canopy Connect on the larger plans. Its quote proposals are branded, shareable pages with multiple carrier options, an optional video recorded through Loom, open tracking, and optional payment processing. They are included with the Teams Pass and Agency Pass hosting packages rather than sold on their own.
Price
GravityCerts' plan pages did not print a monthly number in the listings we could read. They do say there is no setup fee and that paying annually saves two months, which they quantify as $398 on Fast Pass, $598 on Teams Pass and $798 on Agency Pass. If two months is $598, a month of Teams Pass, the first tier with proposals, works out to about $299. That is our arithmetic on their figures, not a price they published, so confirm it with them. Polly's comparison page, for what it is worth, describes GravityCerts as starting at $89 a month with per-user pricing; the two accounts do not agree, which is a reason to ask GravityCerts directly.
Proposal Wolf is $49 a month for 5 users or $99 for 15, unlimited proposals on both, a 14-day trial, and the plan contents are listed on the pricing page. There is no website in that price, because we do not build websites.
If you need a website anyway
This is GravityCerts' case and it is a fair one. An agency whose site is five years old, whose quote form goes to a shared inbox, and who wants one vendor for the site, the forms and the proposal may find the bundle is the simpler buy, and the proposal feature rides along at no separate line item. If that is you, the question is whether the bundled proposal is good enough, and the only way to know is to have them send you one.
If you already have a website
Then a hosting plan is the wrong shape for a proposal problem. You would be moving your site to get a document. Proposal Wolf is a separate tool for exactly that document: upload the carrier PDF or paste the quote, review every field, send a branded page and a letter PDF under your agency name, and see the moment it is opened. It runs next to HawkSoft, NowCerts, EZLynx and Applied and touches none of them.
The proposal itself, side by side
- Both put multiple carrier options in front of the client. Theirs lists several carriers on one page; ours shows options within one proposal with a typed-name acceptance of the option chosen.
- Both track opens. Ours also records questions and acceptance on the same page and delivers them to your inbox.
- They offer an embedded video. We do not.
- They offer optional payment processing on the proposal. We do not; the proposal ends at acceptance, and payment stays with the carrier.
- We produce a letter PDF that matches the page. Their listings do not describe a PDF, and we are not going to assume one either way.
- Our client page and PDF carry your brand alone, on a neutral address, with no vendor name. We cannot say what theirs carries without seeing one, and neither can you, so ask for a sample.
How to decide
Buying a website this year: get the GravityCerts proposal sample and judge the bundle on the whole. Keeping your website: the proposal is a separate decision, and this is what we do. There are two live samples on the examples page and the full flow on how it works. The other standalone tool agencies weigh against us is Polly; that comparison is here.