Proposal Wolf vs Polly, formerly Strong Proposals.
Two tools for the same job: turn a carrier quote into something a client will read. Polly is cheaper on the sticker and does more things. Proposal Wolf does fewer things and is stricter about the document and whose name is on it. Which one you want depends on how you sell.
What Polly is
Polly is the rebuilt Strong Proposals; its own announcement says the platform was rewritten from scratch at the same price. Its pricing page lists $39 a month or $375 a year, with up to ten users, unlimited proposals, and a 14-day trial with no card. It also advertises a one-time lifetime plan in limited spots.
The feature list, from Polly's own pages: AI extraction of coverages, limits, deductibles and premium from a carrier PDF; side by side comparison of up to four carriers; a personal video on the proposal; client testimonials; a Buy Now button; proposals shared by text message as well as email; automatic lead capture when a prospect fills in the proposal form; and open and engagement analytics. It is built by an insurance agent and sold as a standalone tool that needs no AMS.
Price and seats
Polly wins this section and we will not pretend otherwise. Its entry price is $39 a month for up to ten users. Proposal Wolf is $49 a month for 5 users and $99 for 15, unlimited proposals on both, a 14-day trial with a card on file, and 50% off for life for agencies that joined the founding list. A five-person shop pays more here per month and gets fewer seats. If the monthly number is the decision, Polly is the cheaper door.
What the client opens
This is where we spend our effort, and it is the part of the comparison we can speak to from our side only. A Proposal Wolf proposal is a private link on a neutral address plus a letter PDF that matches it, and both carry your agency's logo, colors, agency block and license line with no vendor name and no link back to us. The client creates no account; the link is the key. They accept with a typed name, or ask a question on the page, and both land with you, from an email address under your agency name once your sending domain verifies.
We do not know how Polly's client page presents the vendor, and we are not going to guess on a page like this. Open one of theirs and one of ours and look at the address bar and the footer.
The import and the review
Both tools read a carrier PDF. Ours pre-fills the proposal and then stops: you review every field before anything sends, and a value the document does not state stays blank rather than being guessed. That rule costs a few seconds per proposal and is the reason a producer can send from the truck without a second pass. Polly describes its extraction as eliminating manual entry; whether and how it asks for a review step is not something its public pages made clear to us.
What Polly has that we do not
- Proposals sent by text message. Ours go by email and link.
- A personal video embedded in the proposal.
- Client testimonials on the page.
- A Buy Now button and lead capture from the proposal form.
- Side by side comparison of up to four carriers on one page. Ours shows options within one proposal, not a four-carrier grid.
- Ten users at the entry price.
If your close comes from a video and a text, Polly is built for that and we are not. That is a real difference, not a footnote.
What we have that Polly's pages do not describe
- A letter PDF that matches the page, for the client who prints, files, or forwards to a spouse or a bookkeeper.
- A client artifact with no vendor name on it, on a neutral host.
- A blank instead of a guess for anything the carrier PDF does not say, and a review screen before every send.
- Mail from your own domain, with replies to your inbox, once the domain verifies.
- A public, per-seat price with the plan contents listed on the pricing page, and no per-proposal fee.
How to decide
Personal lines volume, a producer who sells on camera and follows up by text, and a budget that notices ten dollars a month: Polly. Commercial or mixed book, a client who prints things, an owner who cares that the proposal reads as the agency's and not as a vendor's, and a wish to never send a number the carrier did not write: Proposal Wolf. Both have a trial. Run the same quote through each and send both to yourself.
If you are also weighing a website bundle, the GravityCerts comparison covers the other way agencies end up with a proposal tool.