Proposal Wolf vs Polly, formerly Strong Proposals.
Two tools for the same job: turn a carrier quote into something a client will read. Polly is cheaper on the sticker and does more things. Proposal Wolf does fewer things and is stricter about the document and whose name is on it. Which one you want depends on how you sell.
What Polly is
Polly is the rebuilt Strong Proposals; its own announcement says the platform was rewritten from scratch at the same price. Its pricing page lists $39 a month or $375 a year, with up to ten users and unlimited proposals.
Its trial terms do not agree with each other. The pricing page offers a 14-day free trial, and the demo page says "free until you send, no credit card required." The live signup asks for a card at the second step. We are noting the discrepancy rather than resolving it; check it yourself before you plan around either version. Ours asks for a card up front and says so on the pricing page, which is the less generous of the two and at least the same in both places.
A $997 one-time lifetime plan appears on the archived Strong Proposals pricing page from January 2025. We could not find it on any current Polly page, so treat it as a legacy offer rather than something available now.
The feature list, from Polly's own pages: AI extraction of coverages, limits, deductibles and premium from a carrier PDF; side by side comparison of up to four carriers; a personal video on the proposal; client testimonials; a Buy Now button; team profiles; automatic lead capture when a prospect fills in the proposal form; and open and engagement analytics. It is built by an insurance agent and sold as a standalone tool that needs no AMS.
One thing has left that list. Strong Proposals sent the proposal by text message itself and advertised a 98% open rate for it. Polly's current pages describe the proposal as a link that opens in a browser with no app and no login, shareable by email or text, which means the agent pastes it. Built-in text delivery and the follow-up automation that went with it are not described anywhere on the new platform. If you are moving from Strong Proposals, that is the feature to check before you migrate.
Price and seats
Polly is cheaper on the sticker. Its entry price is $39 a month for up to ten users. Proposal Wolf is $29 for 3 users, $49 for 10, and $99 for 20, unlimited proposals on all three, and a 14-day trial with a card on file. At ten users the seat counts match and the gap is ten dollars a month; under three users we are the cheaper of the two. If the monthly number is the whole decision, Polly still wins it.
What the client opens
This is where we spend our effort, and it is the part of the comparison we can speak to from our side only. A Proposal Wolf proposal is a private link on a neutral address plus a letter PDF that matches it, and both carry your agency's logo, colors, agency block and license line with no vendor name and no link back to us. The client creates no account; the link is the key. They accept with a typed name, or ask a question on the page, and both land with you, from an email address under your agency name once your sending domain verifies.
Polly's client page carries the agency's logo and colors; its homepage calls that "100% branded to your agency," and on the page itself that is fair. The address bar is the part the branding does not reach. A live Polly client proposal loads on app.meetpolly.io, and the sample link in Polly's own template article is a meetpolly.io address too. We found no custom-domain option on any pricing or feature page.
That is the whole difference and it is worth being precise about it. Neither address belongs to your agency. Ours simply belongs to nobody: no product name, no animal, nothing a client can search back to a vendor. If your own domain on the link is what you want, neither tool does that today.
The import and the review
Both tools read a carrier PDF. Ours pre-fills the proposal and then stops: you review every field before anything sends, and a value the document does not state stays blank rather than being guessed. That rule costs a few seconds per proposal and is the reason a producer can send from the truck without a second pass. Polly describes its extraction as eliminating manual entry; whether and how it asks for a review step is not something its public pages made clear to us.
What Polly has that we do not
- A personal video embedded in the proposal.
- Client testimonials on the page.
- A Buy Now button and lead capture from the proposal form.
- Side by side comparison of up to four carriers on one page. Ours shows options within one proposal, not a four-carrier grid.
- Ten users at the entry price.
If your close comes from a video on the proposal, Polly is built for that and we are not. That is a real difference, not a footnote.
What we have that Polly's pages do not describe
- A letter PDF that matches the page, for the client who prints, files, or forwards to a spouse or a bookkeeper.
- A client artifact with no vendor name on it, on a neutral host.
- A blank instead of a guess for anything the carrier PDF does not say, and a review screen before every send.
- Mail from your own domain, with replies to your inbox, once the domain verifies.
- A public, per-seat price with the plan contents listed on the pricing page, and no per-proposal fee.
How to decide
Personal lines volume, a producer who sells on camera, and a budget that notices ten dollars a month: Polly. Commercial or mixed book, a client who prints things, an owner who cares that the proposal reads as the agency's and not as a vendor's, and a wish to never send a number the carrier did not write: Proposal Wolf. Both have a trial. Run the same quote through each and send both to yourself.
If you are also weighing a website bundle, the GravityCerts comparison covers the other way agencies end up with a proposal tool.